The purpose of the research is to identify the best advertising channels as well as evaluate the level of knowledge about the Dogs Trust of general population in selected areas, specialy in Canton Sarajevo, Canton 10, Tuzla Canton, Herzegovina-Neretva Canton, Banja Luka region and Romanija - Zvornik region. The research was carried out using a computer assisted telephone interview (CATI), by randomly selecting a telephone number from a telephone number database for a given region. In total, 2305 respondets were interviewed for the purposes of this research.