Often, clients have a rough idea of what they are trying to find out in their research or evaluation project but need help to develop more precise research questions which are clear, useful, and can be answered with the chosen methods.

These are usually not the same as any actual questions put to respondents in the field – rather, they are more general, higher level and more directly relevant to the client’s overall goals and interests. In these cases, we sit with clients, read relevant project documentation and scientific literature, and finally agree on between one and four key research questions which will help to focus the research or evaluation project. These key questions will then determine the way the results are structured and presented in our report, in press releases etc.