Content Analysis is a sophisticated social science technique which uses specialised software to support the process of extracting hidden meanings from a mass of information, collected through interviews with respondents. For example, we used it very successfully in a previous project with Sida, in order to identify the relationship between gender and poverty, through the eyes of beneficiaries[30].

The technique requires creation of full transcripts of interviews. First of all, an overall ”question-by-question” report for each respondent or respondent group is written. These reports can be provided from written notes and/or audio recordings.