Content Analysis is a sophisticated social science technique which uses specialised software to support the process of extracting hidden meanings from a mass of information, collected through interviews with respondents. For example, we used it very successfully in a previous project with Sida, in order to identify the relationship between gender and poverty, through the eyes of beneficiaries.
The technique requires creation of full transcripts of interviews. First of all, an overall ”question-by-question” report for each respondent or respondent group is written. These reports can be provided from written notes and/or audio recordings.