First of all, an overall ”question-by-question” report for each respondent or respondent group is written. These reports can be provided from written notes and audio recordings, without making full transcriptions.
Individual reports can be provided for each focus group and/or for each subgroup of the population e.g. municipality. An overall report can also be provided.
The additional transcription option displays quotes and direct phrases expressed by the respondents, which can be stated within the final report. This way, a more objective record of respondent views is ensured, which also allows researchers to systematically monitor their own biases.